Snapchat is turning its Lenses platform into a shopping mall for brands

Snapchat has slowly but surely been building out Lenses, its augmented reality face filter platform, both as a way to keep users hooked on taking selfies and as a way to earn money from advertisers. Starting this week, Snapchat will introduce its new Shoppable AR feature, which will let advertisers display and sell products through the app’s Lenses, according to TechCrunch. The new feature builds on one Snapchat first introduced nearly three years ago when it first let companies create branded filters on its Lens platform and shortly thereafter opened its Lens Store to sell the AR face masks for $0.99 a pop. Now, advertisers can add a button to a Lens that takes users to a website where they can buy an associated product. The feature is... Continue reading…