Domestic travel dominates Singaporeans' holiday vacation searches

Uploaded By:  Paul Howell Submitted By:  Paul Howell Case Study:  No Most are planning for the Lunar New Year, Valentine’s Day, and school holidays. Domestic travel destinations for the upcoming holidays dominated most of Singaporean's vacation searches, according to a research by Sojern. The research found that domestic hotel searches skyrocketed with the demand increasing by 73% YoY. “When looking at Singapore’s domestic trends, we see that pre-planning has started for the LNY, Valentine’s Day and the March school holidays,” Sojern said. read more