Customer value and customer involvement in the process of value creation

In the past, most companies tried to increase their profitability by cutting corners, meaning that they strived to optimise their operational efficiency and lower costs. However, the increasing globalisation meant that when lowering costs, companies were engaged in the race to the bottom, which refers to the notion that a price war would eventually wipe […] The post Customer value and customer involvement in the process of value creation appeared first on e27.