Transforming commerce: The promising future of conversational interfaces

Messaging apps, once an intimate medium for sharing private views, are taking on a new role to drive sales and customer engagement. The latest retail buzzword, ‘conversational commerce’, a convergence of shopping and conversations, uses messaging tools within the chat to create a seamless shopping experience along with customer service. This meets the needs of […] The post Transforming commerce: The promising future of conversational interfaces appeared first on e27.